Week 4 EOC: Business to Business vs Consumer Marketing

Business to business and consumer marketing are similar in a few way. When it comes to there general marketing level they require deep down understanding of customer needs, and marketing strategies. They do this so they can create superior customer value. There buying decisions are more complex and takes a lot of thought and planning out ahead of time. It's a real challenge when it comes to buyers. You have to win there business by business, day in day out, and year in year out partnership. In order to do that the company should have superior products and close collaboration.
“Customer partnerships are at the center of GE and Ecomagination,” confirms GE chairman and CEO Jeffrey Immelt in a recent letter to shareholders. “We are viewed as a technical partner by customers around the world.”
More broadly, people throughout the entire GE organization know that success in business-to-business markets involves more than just developing and selling superior products and technologies. Business customer buying decisions are made within the framework of a strategic, problem-solving partnership. “We love the challenge of a customer’s problem,”