Week 5 EOC: Job recuiters turn to facebook

In the book it's stated that, people tend to relate better to there peers, when it comes to products and brands. Company's hire bloggers to test out products and blog about there daily use of that product. It also tells you that they hire their brand ambassadors ( people that test products n give feed back) very carefully. Their are programs being organized for consumer -to - consumer interactions, about all different brands. Company's often search blogs and onlie social networks to identify individuals who are advocates. Brand am bassadors leverage the power of peer with peer communication. On the other hand, job recruiters post job openings on there facebook page. Many recruiters and other employees find user groups and join the discussion. They rely on facebook to help them get every possible brand ambassador. If social networkin keeps strving for that top spot, recruiters will need a better hiring solution. "Candidates have been 50% more likely to apply for job offers that have been posted". Will Stanley said 'this is much more efficent and targeted.